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UNICEF Definition

The United Nations Children's Fund - UNICEF - works for children's rights, their survival, development and protection (Wikipedia) - UNICEF Not to be confused with UNCF. United Nations Children''s Fund Abbreviation Formation Type Legal status Headquarters Head Parent organization Website
December 1946
New York City
Anthony Lake
UNICEF official site

The United Nations Children''s Fund (UNICEF; /ˈjuːnɨsɛf/ EW-ni-sef) is a United Nations Program headquartered in New York City that provides long-term humanitarian and developmental assistance to children and mothers in developing countries. It is one of the members of the United Nations Development Group and its Executive Committee.

UNICEF was created by the United Nations General Assembly on December 11, 1946, to provide emergency food and healthcare to children in countries that had been devastated by World War II. In 1953, UNICEF became a permanent part of the United Nations System and its name was shortened from the original United Nations International Children''s Emergency Fund but it has continued to be known by the popular acronym based on this previous title.

UNICEF relies on contributions from governments and private donors and UNICEF''s total income for 2008 was $3,372,540,239. Governments contribute two thirds of the organization''s resources; private groups and some 6 million individuals contribute the rest through the National Committees. It is estimated that 91.8% of their revenue is distributed to Program Services. UNICEF''s programs emphasize developing community-level services to promote the health and well-being of children. UNICEF was awarded the Nobel Peace Prize in 1965 and the Prince of Asturias Award of Concord in 2006.

Most of UNICEF''s work is in the field, with staff in over 190 countries and territories. More than 200 country offices carry out UNICEF''s mission through a program developed with host governments. Seventeen regional offices provide technical assistance to country offices as needed.

Overall management and administration of the organization takes place at its headquarters in New York. UNICEF''s Supply Division is based in Copenhagen and serves as the primary point of distribution for such essential items as vaccines, antiretroviral medicines for children and mothers with HIV, nutritional supplements, emergency shelters, educational supplies, among others. A 36-member Executive Board establishes policies, approves programs and oversees administrative and financial plans. The Executive Board is made up of government representatives who are elected by the United Nations Economic and Social Council, usually for three-year terms.

UNICEF School in a box contains basic educational items for 1 teacher and 40 students

Following the reaching of term limit by Executive Director of UNICEF Carol Bellamy, former United States Secretary of Agriculture Ann Veneman became executive director of the organization in May 2005, with an agenda to increase the organization''s focus on the Millennium Development Goals. She was succeeded in May 2010, by Anthony Lake.

UNICEF is an intergovernmental organization (IGO) and thus is accountable to those governments. UNICEF’s salary and benefits package is based on the United Nations Common System.

  • 1 UNICEF National Committees
  • 2 Promotion and fundraising
  • 3 Sponsorship
    • 3.1 Trick-or-Treat UNICEF box
    • 3.2 Cartoons for Children''s Rights
    • 3.3 Corporate partnership
    • 3.4 Corporate Social Responsibility
    • 3.5 Girl Stars
  • 4 Facilities
    • 4.1 UNICEF World Warehouse
    • 4.2 UNICEF Innocenti Research Centre
  • 5 Controversies
    • 5.1 NSA surveillance
    • 5.2 Criticism
  • 6 See also
  • 7 References
  • 8 External links

UNICEF National Committees See also: List of UNICEF National Committees

There are National Committees in 36 countries worldwide, each established as an independent local non-governmental organization. The National Committees raise funds from the private sector.

UNICEF is not funded exclusively by voluntary contributions, and the National Committee collectively raise around one-third of UNICEF''s annual income. This comes through contributions from corporations, civil society organizations around 6 million individual donors worldwide. They also rally many different partners – including the media, national and local government officials, NGOs, specialists such as doctors and lawyers, corporations, schools, young people and the general public – on issues related to children’s rights

Promotion and fundraising

In the United States, Canada and some other countries, UNICEF is known for its "Trick-Or-Treat for UNICEF" program in which children collect money for UNICEF from the houses they trick-or-treat on Halloween night, sometimes instead of candy.

UNICEF is present in 191 countries and territories around the world, but not involved in 9 others (Bahamas, Brunei, Cyprus, Latvia, Liechtenstein, Malta, Mauritius, Monaco, and Singapore). UNICEF designated 1979 as the "Year of the Child" and many celebrities including David Gordon, David Essex, Alun Davies and Cat Stevens gave a performance at a benefit concert celebrating the Year of the Child Concert in December 1979.

Many people in developed countries first hear about UNICEF''s work through the activities of 36 National Committees for UNICEF. These non-governmental organizations (NGO) are primarily responsible for fundraising, selling UNICEF greeting cards and products, creating private and public partnerships, advocating for children’s rights, and providing other support. The U.S. Fund for UNICEF is the oldest of the National Committees, founded in 1947.

In 2005, New Zealand appointed 18-year-old Hayley Westenra, a world famous opera and pop singer, as their Ambassador to UNICEF, in an effort to enlist the youth of the world in supporting UNICEF. Westenra has made several trips to visit underprivileged children in developing countries on behalf of UNICEF, in an effort to publicize their plight, and has engaged in fund-raising activities in support of the UNICEF mission.

On 19 April 2007, Grand Duchess Maria Teresa of Luxembourg was appointed UNICEF Eminent Advocate for Children, in which role she has visited Brazil (2007), China (2008), and Burundi (2009).

In 2009, the British retailer Tesco used “Change for Good” as advertising, which is trademarked by UNICEF for charity usage but not for commercial or retail use. This prompted the agency to say, "it is the first time in Unicef’s history that a commercial entity has purposely set out to capitalise on one of our campaigns and subsequently damage an income stream which several of our programmes for children are dependent on”. They went on to call on the public “who have children’s welfare at heart, to consider carefully who they support when making consumer choices”.

SponsorshipLionel Messi wearing a Barcelona shirt showing the UNICEF logo

On 7 September 2006, an agreement between UNICEF and the Spanish Catalan association football club FC Barcelona was reached whereby the club would donate 1.5 million euros per year to the organization for five years. As part of the agreement, FC Barcelona will wear the UNICEF logo on the front of their shirts. This was the first time a football club sponsored an organization rather than the other way around. It was also the first time in FC Barcelona''s history that they have had another organization''s name across the front of their shirts.

In January 2007, UNICEF struck a partnership with Canada''s national tent pegging team. The team was officially re-flagged as "UNICEF Team Canada", its riders wear UNICEF''s logo in competition, and team members promote and raise funds for UNICEF''s campaign against childhood HIV-AIDS. When the team became the 2008 tent pegging world champions, UNICEF''s flag was raised alongside the Canadian flag at the games, the first time in the history of international Grand Prix equestrian competition that a non-state flag has flown over the medal podium.

The Swedish club Hammarby IF followed the Spanish and Canadian lead on 14 April 2007, also raising funds for UNICEF and displaying the UNICEF name on their sportswear. The Danish soccer club Brondby IF will do likewise from the summer of 2008.

Australian A-League club Sydney FC announced they would also enter into a partnership with UNICEF raising funds for children in the Asia-Pacific region, and would also display the UNICEF logo for the remainder of the 2011-12 A-League season.

Race driver Jacques Villeneuve has occasionally placed the UNICEF logo on the #27 Bill Davis Racing pickup truck in the NASCAR Craftsman Truck Series.

In Botswana, UNICEF has funded the development of new state-of-the-art HIV/AIDS education for every schoolchild in Botswana from nonprofit organization TeachAIDS.

UNICEF recently announced a landmark partnership with Scottish club Rangers F.C. UNICEF will partner the Rangers Charity Foundation and have pledged to raise £300,000 by 2011.

In 2010, UNICEF created a partnership with Phi Iota Alpha, making them the first Greek Lettered Organization UNICEF has ever worked with. In 2011, Phi Iota Alpha raised over $20,000 for the Tap Project and the Trick or Treats for UNICEF Campaign.

In 2013, they agreed a contract with Greek association football champions Olympiacos F.C. who will don the organization''s logo on the front of their shirts.

Trick-or-Treat UNICEF box Main article: Trick-or-Treat for UNICEF

Since 1950, when a group of children in Philadelphia, Pennsylvania, donated $17 which they received on Halloween to help post-World War II victims, the Trick-or-Treat UNICEF box has become a tradition in North America during the fall. These small orange boxes are handed to children at schools and other locations before 31 October. As of 2012, the Trick-or-Treat for UNICEF campaign has collected approximately CAD 91 million in Canada and over US$167 million in the U.S.

Cartoons for Children''s Rights Main article: Cartoons for Children''s Rights

In 1994, UNICEF held a summit encouraging animation studios around the world to create individual animated spots demonstrating the international rights of children. Cartoons for Children''s Rights is the collection of animated shorts based on UNICEF’s Convention on the Rights of the Child.

Corporate partnership

To raise money to support its Education and Literacy Programmes, UNICEF collaborates with companies worldwide – encompassing international as well as small- and medium-sized businesses. Since 2004, the organization has been supported by Montblanc, working colloabratively to help the world’s children getting better access to education.

According to Vaccine News Daily, Merck & Co. partnered with UNICEF in June 2013 to decrease maternal mortality, HIV and tuberculosis prevalence in South Africa. Merck''s program "Merck for Mothers" will give $500 million worldwide for programs that improve health for expectant mothers and their children.

In May 2010, Crucell N.V. announced an additional $110 million award from UNICEF to supply its pentavalent pediatric vaccine Quinvaxem to the developing world.

Corporate Social Responsibility

UNICEF works directly with companies to improve their business practices, bringing them in line with obligations under international law, and ensuring that they respect children''s rights in the realms of the marketplace, workplace and the community. In 2012, UNICEF worked with Save the Children and The UN Global Compact to develop the Children''s Rights and Business Principles and now these guidelines form the basis UNICEF''s advice to companies. UNICEF works with companies seeking to improve their social sustainability by guiding them through a due diligence process where issues throughout their supply chain, such as child labour, can be identified and actions to ratify them are put in place.

Girl Stars

The Girl Star project is a series of films which documents stories of girls from the most disadvantaged communities across five Northern states who, through attaining education, have managed to break socio-economic constraints to make a success of their lives and become self-sufficient. These young women have grown to become role models in their communities, inspiring younger girls to go to school and continue their education. They have selected professions from the most conventional such as teaching and nursing, to the most unconventional like archery, bee-keeping, scrap management, often entering what has traditionally been a man’s domain.

FacilitiesOne of the gates to the old UNICEF World WarehouseThe UNICEF research centre in FlorenceUNICEF World Warehouse

The old UNICEF World Warehouse is a large facility in Denmark, which hosts UNICEF deliverable goods as well as co-hosts emergency goods for United Nations High Commissioner for Refugees (UNHCR) and the International Federation of Red Cross and Red Crescent Societies (IFRC). Until 2012 the housing facilities was a 25,000m2 warehouse at Marmormolen in Copenhagen. With construction of a 45,000m2 UN City that is to house all UN activities in Copenhagen under one roof, the warehouse service has been relocated to outer parts of Copenhagen Freeport. In addition to the goods, the facility houses the UNICEF Supply Division which manages strategic transport hubs in Dubai, Panama and Shanghai. The warehouse contains a variety of items, e.g., special food supplies like the Plumpy''nut, water purification tablets, dietary and vitamin supplements, and the "School in a box" (illustrated above).

On 2 November 2011, Crown Prince Frederik and Crown Princess Mary of Denmark, with The Duke and Duchess of Cambridge, visited the warehouse to highlight the crisis in East Africa.

UNICEF Innocenti Research Centre

UNICEF Innocenti Research Centre in Florence, Italy, was established in 1988, to strengthen the research capability of the United Nations Children''s Fund and to support its advocacy for children worldwide.

The centre, formally known as the International Child Development Centre, has as its prime objectives to improve international understanding of issues relating to children''s rights, to promote economic policies that advance the cause of children, and to help facilitate the full implementation of the United Nations Convention on the Rights of the Child in industrialized and developing countries.

The programme for 2006–2008 was approved by UNICEF Executive Board in September 2005. It reaffirms the centre''s academic freedom and the focus of IRC''s research on knowledge gaps, emerging questions and sensitive issues which are relevant to the realization of children''s rights, in developing and industrialized countries. It capitalizes on IRC''s role as an interface between UNICEF field experience, international experts, research networks and policy makers and is designed to strengthen the centre''s institutional collaboration with regional academic and policy institutions, pursuing the following goals:

  • Generation and communication of strategic and influential knowledge on issues affecting children and the realization of their rights;
  • Knowledge exchange and brokering;
  • Support to UNICEF''s advocacy, policy and programme development in support of the Millennium Agenda
  • Securing and strengthening the centre''s institutional and financial basis.

Three interrelated strategies will guide the achievement of these goals:

  • Evidence-based analysis drawing on quantitative and qualitative information, the application of appropriate methodologies, and the development of recommendations to assess and inform advocacy and policy action.
  • Enhanced partnerships with research and policy institutions and development actors, globally and at regional level, in developing and industrialized countries.
  • Communication and leveraging of research findings and recommendations to support policy development and advocacy initiatives through strategic dissemination of studies and contribution to relevant events and fora.
Controversies NSA surveillance Further information: Global surveillance disclosure

Documents of Edward Snowden showed in December 2013 that British and American intelligence agencies surveillance targets with America''s National Security Agency (NSA) included organisations such as the UN''s children''s charity UNICEF, the United Nations Development Programme, Médecins Sans Frontières and the Economic Community of West African States (Ecowas).


UNICEF has been criticized at times for its focus or for specific policies. In 2004, an editorial in The Lancet argued that UNICEF''s rights-based approach to child welfare, based upon the Convention on the Rights of the Child, whilst in accordance with international development policy, leads to a lower emphasis on child survival and mortality. One reason that UNICEF has such a poor track record regarding child survival and mortality is its policy of preferring that children stay in orphanages in their birth countries rather than be adopted by foreign parents. Psychologists and scientists have rejected such prioritization of "cultural heritage" over the love of a family, however. International adoptions all over the world have plummeted since UNICEF has taken an increasingly active role in discouraging international adoption in the past 15 years, despite reliable estimates that there are at least 10 million adoptable orphans in need of families.

Recently, major news outlets such as US News have begun to investigate UNICEF''s practice of giving huge cash payments to developing countries in exchange for their closure of their international adoption programs, and have even labeled UNICEF a "villain" for the extent of its negative impact on orphans. Elizabeth Bartholet and Paulo Barrozo have written in this context, encouraging adoption protocols to take on a more child-centric viewpoint.

One great concern is that the child mortality rate has not decreased in some areas and has actually increased. The highest rates were found in sub-Saharan Africa. Another concern, expressed by The Lancet editor-in-chief Richard Horton is that "over 60% of these deaths were and remain preventable." There was an estimated 19,000 children that died every day in 2011. It has been noted that "overall the least developed countries have consistently had higher rates of under-5 Mortality than more affluent countries." (Currie, 1) Horton contends that these deaths are not only preventable but the coverage levels for these interventions are "appallingly low in the 42 countries that account for 90% of child deaths."

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